Content marketing is developing and distributing useful and relevant content (blogs, newsletters, white papers, social media posts, emails, videos, etc) to existing and potential customers. Content marketing is a strategic marketing approach that aims to generate and deliver valuable, relevant, and consistent content to attract and retain well-defined audiences and ultimately drive profitable customer behavior. Rather than show off the product or services, we provide relevant and useful content to our potential customers to help them solve their problems. content marketing is a long-term strategy for building strong relationships with your target audience by consistently delivering high-quality content to them.